The Story Of Shea Moisture
Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy.What We Stand For:
The best in personal care and beauty should not belong to the few. Our accessibility comes compromise-free.Modern Wisdom
Recipes handed down from a healer make for potent 21st century cures.Sensory Solutions
Potent salves stimulate, soothe, surprise and speak to all the senses.Cultures Cultivated
The best ingredients gathered from around the world and picked to complement perfectly.OUR ETHICAL STANDARDS
We are natural, organic, sustainably-produced goodness. Made with love for you and your body. Pioneering fair trade through Community Commerce at home and abroad. We strive to be sulfate free, paraben free, and more, whenever possible. Tested on our family for four generations. Never on animals.
AFRICAN BLACK SOAP
DANDRUFF, ECZEMA & PSORIASIS
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Shea Moisture African Black Soap Shampoo[/caption]
Calms and clarifies dry, itchy and flaking scalp. Removes product buildup, while moisturizing and conditioning for healthy looking hair.
Plantain Enzyme - Helps to calm itching and irritation.
Tea Tree Oil - Removes buildup for enhance shine and volume.
Willow Bark Extract - Exfoliates and detoxifies hair and scalp.
COCONUT & HIBISCUS
ANTI-FRIZZ, MOISTURE & SHINE
Reduces frizz, smoothes and adds curl definition to thick, curly hair. Helps restore moisture, body and shine for healthy, bouncy curls.
Coconut Oil - Hydrates and protects hair while reducing breakage.
Silk Protein - Smoothes hair for a soft silky feel.
Neem Oil - Controls frizz while adding brilliant shine.
RAW SHEA BUTTER
HEAL, GROW & STRENGTHEN
Moisturizes and repairs lifeless dry, damaged or over-processed natural hair. Intensive care, healing treatments and styling aids perfect for transitioning chemically treated hair to healthy natural hair.
Shea Butter - Deeply moisturizes while conditioning hair & scalp.
Argan Oil - Restores shine while helping promote hair elasticity.
Sea Kelp - Mineral-rich nutrition seals and smoothes hair cuticle.
SUPERFRUIT COMPLEX
PROTECT, NOURISH & HYDRATE
10-in-1 Renewal System: This antioxidant-rich collection helps to perfect and renew vibrancy to dull, lackluster hair. Provides Sulfate-free cleansing, anti-aging benefits, color protection, hydration, nourishment, rejuvenation, anti-stress, manageability and softness without build up.
JAMAICAN BLACK CASTOR OIL
STRENGTHEN, GROW & REPAIR
Strengthen, Grow & Repair fortifies and renews, while supporting healthy growth for all hair types, including chemically treated, heat styled, natural and transitioning. Restores dry, brittle, damaged hair with a special blend of nourishing, natural, certified organic and ethically sourced ingredients.